% China Digital Life Pie dominated by each ecosystem Q1 2016, Sum of Digital Life segments where dominant, % Incudes Ant Financial which Alibaba does not own but receives 37.5% of profits. 30.5% if this is removed The reasons for Xiaomi’s 45.0% problems start become Tencent is by far very clear the most advanced in creating a 34.5% thriving ecosystem when its service is the missing 1% offering is considered. 18.5% Removing Ant Financial puts Tencent 14.5% points clear of its next rival. 0.0% 1.0% The battle for China Mobile and Xiaomi Tencent Alibaba Baidu Xiaomi China Mobile seems already to be lost Source:Radio Free Mobile, e-marketer, www.radiofreemobile.com 26 QuestMobile, WBR Research. DataEye, China Internet Watch, Flurry, iResearch, Company data

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