Users can no mix and match Digital Life services from different ecosystems… Gated Community concept in Chinese ecosystems China Digital Life Pie, 2015A, % The degree to which the user mixes and matches ecosystems will have an impact on the overall brand strength and monetisation opportunity. Ecosystem A 1) The more services of an ecosystem that the user chooses to use, the greater the potential revenue opportunity from that the user for the ecosystem. 2) The more of the services that are used, the greater the stickiness and brand strength of that ecosystem In China, users have always mixed and matched Digital Life services Ecosystem B SSoouurrcece:: Radio Free Mobile www.radiofreemobile.com 22