One of the big three ecosystems dominate almost every single segment of Digital Life. The Digital Life of most Chinese users Q1 2016A Video Video Music e-book reading 2% Media consumption 17% Instant Gaming messaging 11% 15% Baidu, Tencent and shopping Alibaba are already social 12% in a dominant networking position. 18% Microblogging Mapping 1% Banking and 2% Payments Browsing Search 10% 4% 8% Source:Radio Free Mobile, e-marketer, www.radiofreemobile.com 23 QuestMobile, WBR Research. DataEye, China Internet Watch, Flurry, iResearch, Company data