Usage between smartphones and tablets is very different. Radio Free Mobile China Digital Life Pies - 1 2015A, % time spent Smartphone Q1 2016A Tablet Q1 2016A Media consumption 14% e-book Instant reading messaging 15% Gaming Instant 10% 16% Media messaging consumption 10% 35% social shopping networking 14% Browsing 20% 12% Microblogging Browsing Mapping 1% Gaming Search Search 10% 2% 20% 4% Banking and 8% social Payments networking 5% 4% An ecosystem needs more services in China than in developed markets to establish a credible position as an ecosystem provider Source: Radio Free Mobile, e-marketer, www.radiofreemobile.com 3 QuestMobile, WBR Research. DataEye, China Internet Watch, Flurry, iResearch