Radio Free Mobile China Digital Life Pie - 2 Q1 16A, % Smartphone vs. tablets % total time used Weighted average Digital Life Pie e-book Top two services in developed markets reading are Social Media 2% Networking and Smartphone Usage consumption Gaming 17% Instant Tablet Usage Gaming messaging 11% 15% 87% Tablets are used less as most connect over Wi-Fi with social shopping fixed backhaul resulting in a 12% worse experience than networking cellular 18% Microblogging 1% 13% Mapping Banking and Browsing 2% Smartphone Usage Tablet Usage Payments Search 10% 4% 8% Usage in China is more balanced with the top 2 services making up 35% of usage compared to 51% in developed markets Source: Radio Free Mobile, e-marketer, www.radiofreemobile.com 4 QuestMobile, WBR Research. DataEye, China Internet Watch, Flurry, iResearch