The degree that the user takes services from only one provider will have a non-linear impact on monetisation The direction the BATmen must take to grow RFM Laws of Robotics. The better each 4 An ecosystem ecosystem must offer access meets the to a good range of criteria of Laws third party apps 4,5,&6, the less a user will want to mix and 5 An Ecosystem match Digital must allow Digital Life services and Life services to the more share data valuable users will be to that ecosystem 6 Value creation An Ecosystem’s user data must be is not linear as integrated the having the Potential for value whole of the creation / monetisation pie generates much more value than the sum of the 4 5 4 5 parts 6 6 SSoouurrcece:: Radio Free Mobile www.radiofreemobile.com 24