Coverage of Digital Life by each Chinese ecosystem 2015A, % Digital Life pie covered. Tencent has a clear lead but has been less effective at monetisation than Baidu. 77% Xiaomi has real problems as it lacks the ability to invest to increase its coverage RFM sees Alibaba, 53% and Baidu investing heavily to catch up 45% 44% with Tencent When usage is 30% taken into account the three big ecosystems appear almost completely dominant (Slide 28 in deck, fig. 14 in note) Tencent Alibaba Baidu Xiaomi China Mobile Source: Radio Free Mobile, e-marketer, www.radiofreemobile.com 5 QuestMobile, WBR Research. DataEye, China Internet Watch, Flurry, iResearch, Company data